In Americana we discussed the journey of building the American Dream. This article depicts the unique nature of social media in America and how it’s grown beyond its territories and now encapsulates a global audience with worldwide perspectives. The ways in which companies operate and grow are reflections of American values, and this inspired us to investigate how our current social media culture influences our relationships with these digital platforms, information and each other.  The “new oil” represents what we believe to be the most valuable resource in the world-digital engagement.